Analyse your most valuable customers Although this is not the most predictable factor when it comes to sales, if nevertheless you are able to identify your most valuable customers and their satisfaction level, then you can generate more accurate predictions about your business and more relevant messages for these customers.
Analyse your loyal customers Identify who your loyal, repeat customers are, and how they contribute to the growth of your business, identify customer groups identified by specific product categories and design more detailed loyalty programmes.
Create customised sales-based messages Personalise the post-shopping experience by segmenting your audience based on shopping history, and their shopping time, frequency and value.
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